President - Counter Culture Coffee
Brett Smith is the President of Counter Culture Coffee, which he co-founded in 1995. Since then, Counter Culture has become recognized in the industry for finding and bringing to market the most exciting, authentic, and delicious coffees in the world, for a dedication to real social, environmental, and fiscal sustainability, and for creating cutting-edge coffee people through industry-leading education.
Brett is also a board member of World Coffee Research, an organization focused on growing, protecting, and enhancing global supplies of quality coffee while improving the livelihoods of the families who produce it. In 2015, Brett was awarded the Distinguished Alumni in Sustainability Award by the UNC Kenan-Flagler Center for Sustainable Enterprise.