Founder and President
Jonathan Rubinstein is the Founder and President of Joe Coffee, a collection of award-winning coffee bars and one of the early pioneers of the third wave coffee movement.
Since 2003, when Jonathan first had the idea to create the best version of the neighborhood coffee shop with quality and hospitality at its core, he has grown Joe coffee into 19 locations across New York City and Philadelphia.
Each Joe shop is a place for and of the community, a sentiment Jonathan continues to make a hallmark of the Joe brand. A self-described coffee geek, Jonathan is known as one of the industry’s thought leaders, often called upon to consult and lecture across the country.